Strategy Guide for Successful SNS Marketing

Anyone can do everything, but not everyone is successful in SNS marketing! Why are other people doing well, but is our company's social media not performing well?

1. SNS Marketing Strategy Points

• -SNS Marketing Performance Points

• -SNS marketing starting point

• -SNS marketing synergy points

2. Strategy establishment background information

• -SNS app user trend

• -Comparison of major advertisement execution industries

• -Comparison of the advertisement exposure area

3.  Marketing execution strategy by SNS

• -Facebook, including in-stream video ads when running video campaigns

• -Active use of options that can induce action with Instagram, SNS with active product search

• -Focus on operational strategies that can target bands and senior generations

• -Twitter has the top fixed exposure product that can secure explosive awareness

• -TikTok opens the brand channel for effective Gen Z marketing

4.  SNS Marketing Outlook in 2021

•  -Accelerated social commerce platformization

•  -Diversification of material strategies using unique features of each SNS

•  -Strengthening personal and direct communication of brand channels

2020 Internet Shopping Market Status and Forecast

The field of Internet shopping that was originally developing! At the beginning of this year, it is said that the pandemic situation made it more favorable. However, not everyone in the industry is benefiting. Moreover, it is said that in a situation where competition is fiercer than ever, there is no guarantee that the company has grown in sales.

1. Global Internet Shopping Market Size and Status

•  -Global internet shopping market size

•  -Major status by the device using internet shopping around the world

•  -Usage status by internet shopping platform around the world

2. Domestic Internet Shopping Market Size and Status

•  -Domestic internet shopping market size

•  -Domestic mobile shopping market size

•  -Use status by domestic internet shopping platform

3. Detailed status of domestic and overseas major internet shopping platforms

•  -Amazon

•  -Shopify

•  -Naver Shopping

•  -Coupang

4. Internet Shopping Market Trend Analysis in 2020

•  -Changes in the e-commerce industry after Corona 19

•  -The live commerce' craze that hit the e-commerce industry

•  -Growing mobile used trading market

•  -'Paid subscription service' spread to the internet shopping industry

In the marketing environment, traditional marketing has clear marketing rules in the era, the market is limited to countries or regions, corporate-led marketing dominates, and information systems are not very helpful in marketing.

In Internet marketing, marketing rules are constantly evolving under the leadership of technological development, and niche markets are generally large and it is easy to create new niche business opportunities. In addition, customer-led marketing is dominant, and information systems play an absolute role in marketing activities.

In terms of marketing success, traditional marketing continues to maintain an advantageous position compared to the second entrant while rewarding for the first entry into the market, and cooperation between companies is not a key factor in marketing but through limited customer interaction. It is also sufficient and provides entertainment and entertainment that is partially related to products and services.

Internet marketing assumes that awareness of products and services already exists, and awareness of their value is important, and the first market entrant is a worldwide monument to customers and maintains a strong competitive advantage over the second entrant. And innovation is a key factor for differentiation, and there are dramatically different ways to innovate.

In the marketing position within a company, in traditional marketing, marketing leads product development, and the marketing department plays a vanguard role.